How to personalize your sales approach with Tanis

How to personalize your sales approach with Tanis

Have you ever wondered why some sales professionals seem to have an almost magical ability to connect with customers and close deals effortlessly? The answer often lies in their ability to personalize their approach. In today’s fast-paced world of sales, a one-size-fits-all strategy is no longer sufficient. That’s where Tanis sales training program comes in. Tanis is the most upskilled and updated training program that promotes a deep understanding of human behavior and decision-making. Through TANIS, participants learn how to use the power of neuroscience insights on how to adapt their approach to each buyer’s unique and be able to generate outstanding results for the organization.

Built on six foundational pillars, TANIS is “One training program with 6 reasons-why your salesforce will succeed!”


In this blog post, we delve into the fourth pillar: personalized sales approaches!


How exactly can sales professionals personalize their approach to drive stronger customer relationships and achieve better sales results?


A personalized sales approach tailors interactions and solutions to meet the unique needs and preferences of each customer. By leveraging insights from neuroscience, sales professionals can understand better how customers think, feel, and make decisions. This enables more meaningful and effective engagement, moving away from generic strategies towards a customized, empathetic, and intuitive way of selling.


Why personalization in sales matters

1. Enhanced customer relationships: Personalized approaches build stronger relationships by addressing individual needs and preferences, fostering trust and rapport.

2. Increased customer satisfaction and loyalty: Tailored solutions lead to higher satisfaction levels, encouraging repeat business and brand advocacy.

3. Higher conversion rates: Relevant and timely messages guide customers through the decision-making process more effectively, boosting sales.

Did you know that 63% of purchasing decisions are driven by emotional factors rather than logic? By leveraging neuroscience insights into how customers’ brains work, and using emotional intelligence, sales professionals and sales teams can craft strategies that resonate more deeply with customers, adapt their approach to each buyer’s unique style, and achieve higher conversions.


Sales professionals often underestimate the power of emotional engagement in sales.

Sales professionals often underestimate the power of emotional engagement in sales. Emotions play a crucial role in decision-making. Personalized approaches create emotionally resonant experiences, using storytelling and empathetic communication to evoke emotions that foster long-term relationships and loyalty, and drive purchases.


Stay tuned for the next blog post dedicated to the fifth pillar of our innovative sales training program Tanis, Overcoming Sales Objections. Tanis represents a shift in the salespeople’s mindset, which is essential to ensure sustained success in today’s competitive market.



Join us at Tanis Summit! Don’t miss out! The first-ever event dedicated to sales + neuroscience is coming soon. Tanis Summit is a 3-day exclusive event in Greece for sales professionals, and a great opportunity to hear and learn directly from one of the industry’s top experts and the creator of the Tanis program, Sherri Malouf, the game-changing strategies to transform your professional approach and get smart about decision-making through the power of intuition!


Join us this September for an enriching experience that blends insightful learning, practical exercises, and enjoyable activities. Secure your spot now to take advantage of Early Bird pricing and unlock your potential!

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