Fundamentals of Value Selling
Understand your customer. Communicate value. Win with purpose!
Duration: 1–2 days (modular format available)
Delivery mode: In-person training / Greek language
Individual Participation: –
Why Choose This Training
- Buyers today are informed, selective, and value-driven. Traditional product-focused selling no longer works — sellers must demonstrate meaningful business impact.
- This program equips sales professionals with the mindset and tools to uncover customer needs, articulate differentiated value, and drive stronger commercial outcomes.
- Through practical exercises and real-world scenarios, participants learn to build trust, qualify leads effectively, and deliver compelling value-based conversations.
Key Benefits
Strengthen discovery skills — ask better questions, understand customer challenges, and identify true value drivers.
Communicate value clearly — translate features into meaningful business outcomes aligned to the buyer’s priorities.
Improve lead generation and qualification — target the right opportunities and pursue prospects more strategically.
- Plan and manage key accounts — deepen relationships, uncover growth opportunities, and build long-term partnerships.
- Enhance negotiation effectiveness — protect value, handle objections, and create mutually beneficial agreements.
Who Is It For?
- Sales professionals, account managers, and business development teams.
- New sellers building foundational skills and experienced sellers wanting a refresh on value-based approaches.
- Organizations seeking to strengthen commercial performance and customer impact.